Choices, incentives, consequences.

The Next Best Economist

Choices, incentives, and consequences, explained through intuition and examples.

Economics starts with choices: what people want, what they give up, and how their decisions affect everyone else.

The Next Best Economist explains incentives, prices, markets, and policy through ordinary examples, cartoons, and a little arithmetic. Start with Economics in 30 Minutes, a four-part introduction, then use the questions, supplementary materials, and AI prompts that accompany each lesson to test and extend your understanding.

Start with the four-part introduction →